Hi, If you’re reading this it’s because you signed up for it on Effinlazy.com

We’re not too consistent with these emails but we really appreciate having you here. If at any time you don’t feel it’s for you you can find the unsubscribe button at the footer of this email.

​

If you were wondering why this newsletter was a little late.

Me: Are you ready for bed?

My Kid:

Somehow all of a sudden, bedtimes were happening an hour later and wake ups were happening an hour earlier. For anyone who read my last blast , you’ll know my plan for reading and winding down in the evening went to shit last week. But as we reflect, adapt, reset and go again. It's really important to have something to anchor back to, in this case my time audit and schedule helped remind me “oh yeah, that's what i’m meant to be doing”.

Anyway, on to todays workshop...

​

What makes you uniquely you? Why does it matter? And why should anyone care?

This was one of the topics in a presentation I gave last monday (Jan 23rd). This idea of what makes you uniquely you.

Purpose, reason for being, Brand purpose. Before marketers got a hold of “purpose” and “mission” and turned it into a selling tool, Purpose helped owners drive their business because it granted a greater clarity towards their future, it gave them confidence and validity in the actions they take moving towards that future.

And, importantly it helped build an internal understanding and alignments for the people who actually run the business.

I don't like calling it Purpose, because of what It’s come to stand for in marketing circles. I do like Simon Sineks ‘why’. But that’s his thing. Maybe Superpower is the right way to look at the exercise I'm about to share.

This is for any of you business owners that need a little alignment and focus on the future of their success. Maybe even defining what success looks like.

This isn't a one and done workshop but a thinking exercise, purpose is something you need to arrive at. In my program I not only coach people but teach this to allow them to sit back down and go over this by themselves.

If any of this rings true let's get into the activities.

Step1: Brainstorm ideas using the prompts (20 minutes)

• Skills - List everything you are good at, trained to do, have an education in and can apply.
  ​
• Happiness - What gives you joy? What do you do for fun?
  ​
• Passion (this links to happiness too) - What would you do if time and money were no object? That thing you get your head into and completely forget what time it is. E.g. I would either be playing golf or practicing on the driving range. One of my cousins would be building legos and another would be out bird watching.
  ​
• Trending (NOT trendy) - What are people talking about? What field is that in? Think about this in terms of the big picture, globally, around the world but also your “world” more locally. E.g. from a quick search, edtech, side hustle, air fryers.
  ​
• Service to others - What can you do and what does the world need? How can you help others?

​

Step 2 - shortlist and sort (15 minutes)

Start narrowing down and see what it looks like when we move 5 things from the brainstorm to each of these columns below.

​
​Step 3 - Start making connections (15 mins)
​Have some fun and start working out how things connect from left to right, right to left. what's repeated in those columns, brainstorm ideas with someone who is close to you and your business and move toward better understanding what makes you uniquely you. Why does that matter? What's your position on it and why do you care?

​
​
​Step 4 - Create something meaningful (25 mins)
​This is going to be different for everyone, but can you connect some of these things to come up with something new? Turn it into a statement? Move some words around? Create a new statement, work on it and add more words to clarify what it means.

​

Step 5 - Create something tangible (25 mins)
​Take that statement and as a team/ in collaboration with others in your business can you come up with something that has an impact in your business, for your business and the people running it?

Something that educates: A video, a pdf. For example if someone books a sales call with you can you prepare them to ‘be a better client’ before that meeting. So a prospect sees you, the owner on the video and knows exactly what they are getting into when they meet your sales person.

Create a physical product: Say you figure out your team on the shop floor and warehouse aren't drinking enough water. Go get some branded and personalized water bottles for each team member. They dont look out of place and no one is mixing them up.

An app or website: Something that makes things easier for the team, encourages collaboration and creates connection.

​

This is all about helping you get more connected with what you do, what your business does. Our goal here is to build something meaningful and fulfilling for the long term. And ultimately when you feel more connected it not only helps drive you but allows you to lead and inspire those working in your business and that will ultimately have an impact on the customer experience.

A central internal driver in your business can help drive the teams and people responsible for building that business.

• Encourages collaboration.
  ​
• Gives teams a sense of what the business stands for.
  ​
• Helps them feel more connected to their job.
  ​
• Happier those actions are driving towards something greater.
  ​
• In turn that happiness and fulfillment will benefit the customer experience.
  ​
  ​

I hope this helps. Have some fun with the activities they’re no good if you're not enjoying them and have an amazing rest of the week,

Sid

​

P.S. By the end of the week I hope to be back on course for the Friday blast and this week I'm going to send you what I said in the presentation I gave last week about developing your ideal customer as a way to bring together what I’ve said here and seeing how we build a business you love to work in;

​
​
​
​
​
​
​
​
​
​
​
​

​

​

​

​

​

​

​
​
​

​

​
​
​