Hi,

I shared this post on linkedIn today as I launch a free resource for founders of b2b service companies...

You don’t have a pricing problem.
You have a positioning problem.
​​
​Warren had the vision. He was sharp - launching a micro-agency focused on Google Ads for tradespeople, a market he had access to. Seemed like a smart niche. Always demand. Always work.
​

But what he didn’t realize was that he’d picked the wrong clients.
They haggled on price. Questioned everything. Treated his work like a commodity.

He thought maybe he needed a better pitch or a way to find better clients in that market.
What he really needed was to stop selling to the wrong people.

​
​When we worked together, we dived deeper into the business he wanted to create; the hours, the revenue, even the SOPs.

We scrapped the low-margin niche and focused on a different persona entirely. One that already valued his expertise and was asking for this service.

Instead of undercharging tradespeople…
We positioned him as the strategic edge for agency owners running google ads for their clients. Helping them bolt on Google Ads to boost their client results.

With a clear plan for where to connect with these prospects and what to say, he quickly moved to high-quality clients who respected his time, paid premium rates, and actually implemented his advice.

​
​That’s the power of repositioning.

You can keep trying to “fix” your offer…
Or you can rethink your audience and build a strategy that pulls the right people in.

🟢 Below is a link to your free copy of the Client Acquisition Playbook.
It’s the same approach I used to help Warren pivot, attract premium clients, and regain control of his agency.

​https://docs.google.com/document/d/15gB8K3nwOKMHORN-iNmCarlZPEvIFZP-_zHVRXI1l-A/copy?usp=sharing​

p.s. feel free to forward this to anyone you think will find it helpful.