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Effinlazy

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The biggest shift of 2024 and how we adapt in 2025

2024 was quite the year for change and it doesn't look like the pace will be letting up in 2025. Below I’ve captured my biggest pieces of advice for navigating the business landscape as an entrepreneur in 2025. So what changed? The biggest shift I saw in 2024 was a slow down in consumer spending. And if people are spending less at the till, brands aren’t making as much money, agencies aren’t being given enough campaigns and people are getting laid off so even less money is being spent at the...

Hey, it's Sid here. It’s been a while since I sent anything out to this mailing list. Thanks for sticking around. I really do appreciate it. I've been working on content recently that we are getting ready to schedule on social media platforms. However there were a few topics that felt more personal that I would rather share with the people here than the people out there. 2024 was a hell of a year: we welcomed our new son to the family after a tricky pregnancy, followed by a month's stay in...

Hi, If you’re reading this it’s because you signed up for it on Effinlazy.com. We’re not too consistent with these emails, but we really appreciate having you here. If at any time you don’t feel it’s for you, you can find the unsubscribe button at the footer of this email. In this newsletter I'm going to give you the tools to develop your ideal customer persona and leverage that to come up with your marketing ideas. What we typically see is small businesses keep it kind of vague about who...

Are you ready to rock

Hi, If you’re reading this it’s because you signed up for it on Effinlazy.com We’re not too consistent with these emails but we really appreciate having you here. If at any time you don’t feel it’s for you you can find the unsubscribe button at the footer of this email. If you were wondering why this newsletter was a little late. Me: Are you ready for bed? My Kid: Source: giphy Somehow all of a sudden, bedtimes were happening an hour later and wake ups were happening an hour earlier. For...

Hi, If you’re reading this it’s because you signed up for it at Effinlazy.com We’re not too consistent with these emails but we really appreciate having you here. If at any time you don’t feel it’s for you you can find the unsubscribe button at the footer of this email. Hi, In 2016 I watched a video where Casey Naistat (link:https://youtu.be/ZexvTZ1sV8U) took 24 dominoes and used it to figure out how he's spending his time in a day. In 2017 I did that exercise to find some time around my job...

Whatever i feel like i wanna do, gosh!

Hi, If you’re reading this it’s because you signed up for something on Effinlazy.com We’re not too consistent with these emails but we really appreciate having you here. If at any time you don’t feel it’s for you you can find the unsubscribe button at the footer of this email. Hey, What are you doing today? source: giphy.com As a business owner I've created endless to do lists and tried to action my way out of a crisis on a daily basis. And there is no end to Linkedin Gurus telling you how to...

Hi, If you’re reading this it’s probably because you signed up for something on Effinlazy.com We’re not too consistent with these emails but we really appreciate having you here. If at any time you don’t feel it’s for you you can find the unsubscribe button at the footer of this email. Hi, Happy new year! I’m writing this morning because things haven't gone as I expected today. But let's back up to the start of the week. I decided to take the week off to help with my brother-in-law's home...